Building the Gold Standard: Jordan Burroughs’ All I See Is Gold Academy

Photo: Jordan Burroughs’ new All I See Is Gold Academy is equipped with Resilite wrestling mats and wall mats.

Editor’s Note: This article appeared in WIN’s Volume 32 Issue 9, which printed on June 25, 2026. 

By Heather Stapf

When Jordan and Lauren Burroughs moved from Nebraska to South Jersey in 2021, they entered a new season of life.

For years, wrestling had been central to their family’s journey. As their son Beacon approached wrestling age, they began thinking about the kind of environment they hoped young athletes would experience and the role wrestling could play in helping shape their lives.

Those conversations eventually became All I See Is Gold Academy, which celebrated its grand opening on April 15, 2026.

Supported by a growing community of families, the academy reflects many of the values that have guided the Burroughs family throughout their own wrestling journey.

Wrestling has long been shaped by people willing to invest in the next generation. From local clubs to national organizations, their contributions often extend far beyond competition.

That same spirit can be found in organizations like Resilite. For generations, the family-owned company has remained closely connected to the wrestling community, supporting programs at every level while staying true to the values on which it was founded. For Jordan and Lauren Burroughs, those shared commitments to community and stewardship made Resilite a natural fit for All I See Is Gold Academy.

We recently sat down with Jordan to discuss the academy’s mission, the importance of culture and the future he hopes to help build through wrestling.

Q&A with Jordan Burroughs:

Q: What inspired you to launch the All I See Is Gold Academy, and what kind of impact do you hope the club has on the next generation of wrestlers?

A: We moved to the East Coast from Nebraska in 2021 when our son Beacon was just coming of wrestling age. We traveled all around South Jersey looking for a club to call home, but none of them really had all the elements we were looking for. We decided to build it ourselves. We hope to build athletes who are constantly seeking excellence, while being rooted in integrity — producing winners both on and off the mat.

Q: When building the All I See Is Gold Academy from the ground up, what were the most important things you wanted to get right from day one?

A: Culture was the most important aspect. We wanted a place where athletes loved to be. We also wanted to create an environment where families could trust that their sons and daughters were being treated with dignity while also being challenged to achieve their goals.

We fight tirelessly to preserve a healthy culture, and although it is extremely difficult, it is also worth it.

Q: You’ve trained in some of the best wrestling rooms in the world. What separates a truly elite training environment from an average one?

A: A clear standard separates a room. When there are expectations, not necessarily for performance but in preparation, it helps make our jobs as coaches easier. There are distinct demands for how to enter the room, the manner in which you train, and the gratitude you express afterwards. We take our wrestling seriously, and we carry ourselves intentionally.

Q: There are a lot of options available when building a wrestling room today. What gave you confidence that Resilite was the right fit for All I See Is Gold and the athletes who are training there every day?

A: I’ve been wrestling on Resilite mats since I was six, and they have always been my favorite. We wanted to outfit our room with the “Gold” standard of wrestling mats.

Q: Looking ahead, what do you hope the All I See Is Gold brand represents in wrestling five or 10 years from now?

A: We hope to produce college-bound young men and women who are prepared to take on life with courage, enthusiasm and skill — and who also happen to love wrestling! One of our other important goals is to continue to maintain a community where families can navigate life together in a healthy way.

Q: Is there anything else you’d like to share about your vision for All I See Is Gold or what this next chapter means to you?

A: We’re excited about the future of wrestling. Our goal is to talk less about winning and more about becoming driven people who are willing to work diligently towards their goals. I believe when you do this well, the winning takes care of itself.

Building an Environment That Reflects the Mission

For Burroughs, culture extends beyond coaching philosophy. It is reflected in the environment athletes experience every day.

Inside All I See Is Gold Academy, that environment features a Resilite Classic Wrestling Mat with hand-painted metallic gold accents and Flex3 Wall Padding with custom graphics that bring the academy’s identity to life.

The details are visual, but they also serve a practical purpose. For generations, Resilite has focused on creating products that support both athlete development and impact protection, helping wrestlers train with confidence at every level of the sport.

For Burroughs, the decision reflected the same standards that guided his own career. When building a room for the next generation of wrestlers, he wanted an environment that reflected the quality, performance and protection he had trusted throughout his wrestling journey.

For Jordan and Lauren Burroughs, success will never be measured solely by wins and losses. It will be measured by the young people who leave the academy more confident, more disciplined and better prepared for whatever challenges come next.

In many ways, that reflects a broader truth about wrestling itself. The sport’s greatest impact is often found not in the medals earned, but in the character developed along the way.

And when the focus remains on building people, the results have a way of following.