By Mike Finn
Updated: December 15, 2015
An egg is more than food. It also represents the beginning of something … like an idea.
And USA Wrestling hopes its latest promotional idea — #getyolked4rio — gets in the heads — and on the heads — of American wrestlers and fans with just eight months to go before the 2016 Olympics in Rio begins in August.
Similar to the ALS Ice Bucket Challenge in the summer of 2014 — to bring awareness to the disease and help raise money to battle ALS — the GetYolked4Rio promotion by the sport’s governing body is asking friends of the sport to splatter each other with raw eggs — and make videos of their messy moves — as a way to get fans involved in helping financially support the Olympic dreams of America’s wrestlers.
